Miu Miu advertising campaign PE 2010

Today we see the first pictures of the advertising campaign to introduce the spring / summer collection 2010! To give you an idea of what we’re talking about, I suggest you watch the parade which we discussed in September, Miu Miu Models paraded on the catwalk of Milan Moda Donna adorned by the swallows, flowers and kittens, a very cheeky and playful mood that for some things I appreciated, for others, like the Miu Miu handbags with python swallows, definitely not. From these first two images we can immediately see how the thing begins to look serious, it is expected to be a sexy and glamorous adv where flowers become a weapon of seduction.

The Miu Miu ad campaign is beautiful, you change much compared to the romantic style campaign fall winter 2009 2010, playing on unfamiliar faces and light tones and romantic, the operative word here is seduction by plastic poses, look, clothes, shoes and bags, of course and accessories.

We immediately notice the bag on top, leather Miu Miu bag with ivory handle gem reminiscent of clutch collection Cruise 2010, in shoes instead we find the floral pattern seen during the parade.

The spokesperson of the campaign is the American model Lindsey Wixson, who has posed for photographers Mert Alas and Marcus Piggott.

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